EMPOWERING AMERICANS TO CHOOSE HOW WE FUEL OUR LIVES
Nothing is more essential to the fulfillment of our fundamental needs more than fuel. Fuel is intertwined into every element of our lives. It is the cornerstone of our economy and has a direct impact on the health of our planet. Our approach to fuel is a critical factor in determining the quality of our future. If American consumers choose to fuel their lives in a responsible, sustainable way, we will not only protect and preserve our economy, but the resources and environment of this great nation.
This vision can only become a reality if it is implemented successfully within the existing infrastructure. Root Fuel’s objective is to utilize the existing, relatively low-cost cardlock infrastructure, to create a fueling experience that changes the way the consumer thinks and feels about fuel. The idea is to leverage drop-in alternatives such as biodiesel today, while establishing a nationwide infrastructure and a brand to distribute the next-generation fuels for the advanced vehicles of tomorrow; all while incrementally reducing our carbon emissions, creating energy security, and prosperity as more and more energy dollars stay in America.
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